[Unmanned management and placing the dark horse] How does th
The gashapon machine is attracted, how does the gashapon machine capture the hearts of consumers? The gashapon machine has existed for more than 40 years, and it has always been in a tepid state before. Most of the impression of the gashapon machine is the stage of a stationery store that twists a bouncy ball for one dollar. Whether it’s the shipment or the customer’s distribution rate is very fierce. At present, it is in a very profitable revenue machine. You see, including this epidemic, the faster recovery is the gashapon machine. At present, there are all kinds of gashapon machines on the market. The ones with hardware chassis and the appearance of plastic shell are still large 10-cm eggshells. This kind of entertainment equipment is spreading all over shopping centers, cinemas, commercial aisles, and pedestrian streets. Everywhere is fans.
When you search on the Internet, most of the recommendations recommended to you are how is the business of the gashapon machine? Is it easy to do? This topic proves that many people are still watching this project. Our company has 6 years of experience in the operation and operation of gashapon machines. Most of the articles are dry goods rather than fooling you into buying machines. The gashapon machine project will not become popular after a gust of wind. Yes, because it’s a real sales model, it’s no longer the kind of chance to get out of the gacha. With the popularity of the two-dimensional and animation culture, it is inevitable that the gashapon level will be popular. You see the blind box is so hot, in fact, the gashapon machine is also With the reduced version of the blind box gameplay, how does the gashapon machine capture the hearts of consumers?
1. Small-scale addiction caused by instant change
Don't underestimate the gashapon machine. The amount of people scanning the gashapon machine to play once is between 10-25 yuan. After the consumer has successfully paid, they will see the real-time amount transaction in the background of the operator, and make a small one. The feeling that the boss gets the change. The joy of expectation and excitement is what most entrepreneurs look forward to. If multiple locations have a good flow of people, 5 machines and 10 warehouses will bring it to one venue a day. The profit is more than 500 yuan, and the revenue from those venues is considerable. This is the pleasure brought by instant change. Small-scale addiction is to occupy the better commercial aisles in the local area. This is a very beautiful side business.
Usually the gashapon machine is managed by the mobile phone backstage. Our company focuses on the unmanned operation and management of the gashapon machine. It is satisfied in the appearance of the machine, the main board of the kit (4G high-speed IoT version), and the remote management performance of the mobile phone. Each phone has one account. Merchants can manage hundreds of local gashapon machines, which is very worry-free and greatly saves manpower and material resources. Our largest customer has already achieved more than 200 machines and is continuously profitable, such as the gashapon project. The threshold is low, you can buy machines on Taobao or the website, and you can copy this model after a status is opened. According to the surrounding business environment of the point, you can change children or young people's gashapon. The hands are not strong. Guests don’t worry, we are guided by a master over the phone or WeChat, so we can teach them by hand.
The content of the gashapon machine is mostly a series of several. You see that the Wangwang team that children like recently has made great achievements. Several characters in it are mixed together. If you want to collect them all, you need to buy multiple times and consume again. It’s no longer a single gashapon machine with unmanned management in the past. It is only suitable for children. The gashapon machine occupies a small area. The greater the sunk cost for the favorite model toy, the more difficult it is for people to extricate themselves. I want to scan the code to experience more.
2. Fragmented scene consumption
The process of "small-scale addiction" is also a process of intensive consumption of attention resources, and this precisely helps people to release stress and regulate emotions, so even adults will not refuse to "play gashapon machines" occasionally. It is also very suitable to twist out a keychain ornament. The gashapon machine is very popular and another important reason is its "fragmented entertainment" characteristic.
There are several factors in this characteristic: One is the "low threshold of economy and time cost". No matter adults or children, no one will mind this expenditure, so why not do it;
The second is "high contact rate in a relaxing environment." The place where the gashapon machine is placed is itself a leisure and consumption place. When you are tired from shopping, you can always be attracted by some weird things. The gashapon machine has a price display, plus At present, mobile payment is developed, and even the trouble of changing coins is saved. It is a very natural action to spend more than ten yuan at a clear price to "twist it";
The third is "surprise and fun". Taking children to play gashapon machines meets the needs of walking the baby. Children can play a gashapon for most of the day. They can play without skills, simple operation and an atmosphere full of innocence and fun. Increased people's participation, because there are so many kinds, I will come to play with you next time I pass by.
3. Reduce the defense of others and narrow the psychological distance
There is another interesting phenomenon about gashapon machines: children tend to play gashapon machines more than young people, because children’s needs are irrational, and you cry if you don’t twist them. And even mature and sane adults often like to play gashapon machines. An anime that I liked in childhood can always touch the innocence of my heart. Needless to say, girls are old and even willing to analyze gashapon on social networks. Models and gashapon machines have prices displayed, and samples can be placed in the window. Consumers without routines are very clear.
Gacha machine prospects
The rise of markets in second, third, and fourth-tier cities
Due to the fierce profitability in the market, the spots in the first-tier cities are now crowded with gashapon machines from various merchants. The good spots are also prohibitively rising. As long as it is a place with a lot of people, there will always be a whole row of twists. Gashapon machine.
Therefore, many entrepreneurial teams are now beginning to deploy market strategies to second- and third-tier cities, with the urban market as the center, and then radiate to the subordinate major county theaters and shopping malls. Implement the strategy of encircling the cities from the countryside, avoid the fiercely competitive first-tier cities, and go to the second, third, and fourth-tier cities for pioneering.
With the increasing trend of population returning from second and third tier cities, the market demand for gashapon machines has also moved back. These returnees are the main consumers. They not only bring back a certain amount of cash savings, but also bring back the life philosophy that has been cultivated in the big cities. Whether it is the pursuit of light luxury products or the people-friendly gashapon machine, they have cultivated the habit of consumption.
The sinking of movie theater line channels is also one of the factors driving the decline of the gashapon machine market. Film industry giants such as Wanda Cinemas, Dadi Cinemas, and China Film Xingmei have all expanded their markets to areas outside the first-tier cities. As a result, the completion of a large number of theaters has provided more business opportunities for gashapon players.
The prevalence of mobile payments
In order to win more merchants to settle in and join, many manufacturers continue to innovate their technology and develop smart gashapon machines that subvert the traditional gameplay of gashapon machines mentioned above. This kind of smart gashapon machines are products of the "Internet +" era. Nowadays, people's living habits are characteristic-with the function of mobile payment.
The traditional gashapon machine with coins or game coins as the main gameplay has the disadvantage of being out of touch with the times. When mobile payment has not yet risen, there are not many scenes for consumers to use coins, and game coins are mostly only when there is change. Will go to redeem. This reduces the possibility of a lot of consumption in the first time.
If the original need to exchange for coins or game currency to play the gashapon machine is limited, now with the help of mobile payment, the payment process is simplified, and the use efficiency and transaction frequency are improved.
The same is true of the facts. The development of mobile payment makes currency exchange no longer necessary, and it also keeps customers who don’t have change for the gashapon machine.
The smart gashapon machine supports WeChat and Alipay payments. Just use WeChat and scan the QR code on the gashapon machine to exchange coins, and then you can use any smart gashapon machine of the same type in the mall. Now that people are becoming more and more accustomed to cashless consumption, the mobile payment currency exchange technology will become a standard feature of the gashapon machine in the future.
At the same time, merchants can use mobile payment to divert offline traffic to the WeChat official account. When renting venues, merchants can use this as a bargaining chip for negotiations. Consumers who follow the mall or the company's own official account can grab it for free .
Experiential consumption
Of course, the appearance of the gashapon machine should not be sloppy or the same. The theme and color should be able to attract attention at first glance, so as to attract more people to experience it.
In addition, consumers will come to play gashapon machines mainly because of the consumption atmosphere. Gashapons are unique, professional, and low-end quality.
Gashapon machine only needs to learn to capture the hearts of consumers and seize future opportunities. Is it necessary to be afraid of the market? And learn to grasp the hearts of consumers and grasp the opportunities in the future, so that you can make your own profits in the era of gashapon machines.
