[Market demand 1.5 million units] The current situation of t
It turned out that the gashapon machine, which has been popular in Japan for 40 to 50 years, suddenly became popular in China. Through this eleventh small holiday, most of the operators have achieved good performance and are quickly opening up new venues. At present, the unmanned placement equipment gashapon machine can be regarded as the "big brother". The reason is that the doll machine is not very good. The gashapon machine took advantage of the epidemic curve to overtake. This is inevitable, because the doll machine has been popular for a long time. Now, consumers all know that the "routine" of the claw machine can be set with difficulty. The leisure and entertainment projects in shopping malls need new machines to replace them. In some corners such as commercial aisles and aisles in catering areas, gashapon machines are arranged in a row and have become standard. There are as few as five gashapon machines, and as many as ten. They are lined up to attract most children and young people.
The hot business has given birth to more diversified gashapon content.
Mr. Wang from Liaoning achieved a turnover of 15,000 yuan during the 8-day small holiday during the 11th and 8th holidays. There are only 10 and 20 gashapon machines. This is also a very good performance. Consumers are prone to fatigue in the style of gashapon, especially I’m a small fan who likes to play gashapon machines. Every week I go to see and change a few of them. If there are new gashapons and change the styles, I always have to play and play to satisfy them. When the style is updated, I insist: continue selling if they sell. , It’s hard to sell, just change it. He said that if there are some IPs that can operate independently, it is good because the homogenization of gashapon machines is very serious, and the surrounding business districts are also doing it, that is, other shopping malls two kilometers away, the same price of the same gashapon The lack of uniformity gives consumers a bad sense of experience, so more IPs are born, which are in line with personalization and specialization.
With the growth of malicious competition in the surrounding business circles of the same industry, the shipment of gashapon machines has tripled in this 11th comparison. Most customers bought 5 additional machines at once. The new site has started with at least 10 units, that is, 20 warehouses, and more than 30% of the buyers are old customers. This shows the situation: the gashapon machine has made money, is it possible to distribute more goods to occupy the main local resource position? ?
There are about 15 gashapon machine manufacturers in the animation and entertainment equipment industry belt of Guangzhou, Guangdong. The gashapon machines made are PVC (plastic) versions, metal cases, gachas, and claw machine shells. Small and small are concentrated in small villages around Panyu. Tens of thousands of gashapon machines are sent from here to the whole country every month. In less than a year, Mr. Wang, who runs the gashapon machine business in Chongqing, has sent more than two hundred gashapon machines to Chongqing shopping malls. With the first few business licenses in his hand, he believes that this is a speed war and the market will quickly become saturated. This sense of racing prompted him to sink his goal to expand in surrounding cities.
Gashapon machine is an offline speed battle, and the market will quickly become saturated.
Capital fancy is the aggregation of offline traffic. As long as it occupies the main aisle of this business district, good projects can still be done, and it is also very good to have a good location with a good local flow of people. Unmanned placement is very worry-free. Install a mobile payment system for the gashapon machine, provide mobile payment functions and remotely manage the shipment of the gashapon machine. This is one of the gashapon machines. New Direction. After installing the entertainment equipment after payment, it is convenient, digital consumption is not painful or itchy, and now there is less cash, and the payment scan code is the offline traffic entrance.
The cost of the gashapon machine is not high. You can buy it on Taobao for a few thousand yuan and start a business. With the recommendation of various supporting gashapons, the direct cost of five gashapon machines and gashapon is about 10,000 yuan, and the rent is relatively low. In most cases, the cost can be recovered within a few months to half a year, and there is still a profit of 10,000 yuan by the end of the year, and it can continue to be profitable for several years.
In the final analysis, the gacha toy machine is another toy gacha blind box two-dimensional multiplication sales model, which is directly presented to you because of its many styles and is favored by children and young people.
The high cost of traditional retail comes from three parts: store cost, labor cost and circulation cost. Unmanned self-service operation, but a small corner of a few square meters, at least two of the costs are solved through smart terminal sales, and it is completely a sideline or main business to make money easily.
More importantly, there are scarce, practical, and genuine gashapon model series toy gashapon machines that can be twisted out, which brings a brand new sales experience. It costs more than ten dollars to coax a child. It’s a lot more expensive than going to the children’s playground to get a card to play on the trampoline or go to the video game city to play. There is a toy in your hand.
The profit of the gashapon machine is actually the calculation of the difference in the cost of the gashapon.
Use your mobile phone to scan the QR code to pay. After completing the payment, the gashapon machine turns around and a gashapon comes out. When you open the eggshell, you find that several of them are very cute. If you want to collect all of them, you can play with coins again. When the same thing comes out, the mood instantly changes from expectation to disappointment. Because you don't want to lose face in front of your girlfriend, you are not reconciled, and you do it again...
The gashapon machine has a healthy financial model, which has a high rate of return and the stickiness of re-consumption. Most gashapon machine manufacturers will know how to put some newbies into it, and how to match and twist according to the nature of the venue. Gachas, making gashapon machines is just a good business. There are operators who show customers that they like to play gashapon machines and invest money directly in gashapon machines, even though the traffic comes from them.
Perhaps the gashapon machine can be used as a good advertising platform and can be made into a model formed by the KT version. This new sales experience can be smoothly extended to product display and new product promotion. At the worst, it can also be an advertising machine. .
Traditional gashapon machines still use coin-operated payments. Very few machines are also compatible with paper currency payments. During operation, they often encounter problems such as coin slot failures, unrecognized paper currency, or the absence of guards. The user experience is very bad. Revenue management is also a huge pain point for operators. Operators cannot know the operating conditions of the day. A large number of coin redemptions are also a major problem. They will often encounter theft by employees and the coin slot of outdoor gashapon machines. Phenomenon, so this type of problem can only be solved by scanning the QR code. The value of the gashapon gift is high, so don’t use coin-operated ones? Don't worry about whether the consumer experience is good or not. First of all, you are the operator.
Our mobile payment background is provided to all operators for free, and the pain points of the industry are solved. For users, quickly start the gashapon machine through smart phone payment. The user experience is smooth, without waiting, no currency exchange, and convenient payment; for operators, all operating data is clear at a glance, personnel costs are reduced, capital security is guaranteed, and mobile payment The convenience of the machine, the good-looking appearance of the machine, the proper collocation of the gashapon, the operating income has increased by nearly 40%, this is the reason most operators choose the scale of the gashapon machine to choose us.
There are currently 1.5 million gashapon machines in the market and 700,000 gashapon machines. This is a very good blue ocean situation.
