[Making money for gashapon machines] New operating model for
In coastal cities, the market for gashapon machines is becoming saturated. It is reported that most customers are hard to find good venues. There is a group of gashapon machines on each floor of the same shopping mall, and operators need new gashapon machines. The machine business model is the key to opening up the market. This article analyzes the revenue and operation of the gashapon machine, how to do it? Hope this article can find an access point for you who are starting a business.
Recently, many new friends have come to the conclusion that they are the people who bring their children. They can make money through their sideline business. On the other hand, they can also take the children well. Every time the gashapon machine takes the children to the mall to play, the children like to play. The guests found us. Anyway, I also like to play this way. It’s better to invest in this and make money. The cost of the gashapon machine itself is not high. I find a place with a good flow of people in the local area. Yes, let’s talk about it. The rent for the venue depends on the size. The rent for a good area of 2 meters is about 1500, and the cost of the machine and the gashapon is about 10,000. This is a good start-up capital, because most people use it in advance. Money rolls out, and with the money spent in the card, the profit here is slowly repaying a lot.
In other words, there is no routine for a gashapon machine, and a gacha will come out after scanning the code and twist it. This is a real sales model, but in fact, it is not so easy to become a gashapon machine owner. First of all, the market for gashapon machines in many cities has been saturated, and the sites that can be grabbed have been robbed. It is enough for manufacturers of gashapon machines like ours. We also have our own venues for launching. It is obviously not easy to find good points. Either the rent is expensive, or the flow of people is not very good. The following questions are what you need to consider in your business, such as: What business models should a good gashapon machine meet? How to match the gashapon machine to make more money? We can solve the problems encountered in the operation when the scan code does not come out?
A good gashapon machine needs to meet those business models
1. The importance of Gacha IP
What is IP? It’s authorized anime characters with high recognition, such as cartoon characters like Pikachu. The appearance of the gashapon machine is important, but people are keen on the pursuit of "gashapon". Hesitate to play. For commercial locations, shopping mall aisles, and gashapon machine shops along street leisure venues: consumers are ready to spend money when they come out to play. Seeing favorite things, trendy elements, and attractive IP toy models cost ten dollars Twenty yuan to twist a gacha is a good consumer experience.
2, the importance of matching gacha styles
Considering the size of the venue and the ratio of different types of gachas, such as the low-end shopping malls and customers of all ages, the gashapon machine gachas should be considered carefully. The choice of gachas to take care of children also needs to be young. Human, this satisfies all ages, and no one wants to have the charm of a gashapon. If you are operating a gashapon machine, you must always pay attention to which types are good for sale, and you need to update the styles in time. This will form a kind of surprise every time you come to play the gashapon machine, thus forming a good return. Purchase rate.
3. Gashapon machine with low failure rate
The main unmanned management gashapon machine. The normal operation of the machine is a prerequisite for equipment operation and stability. Therefore, you should be cautious when purchasing and selecting models. You must not blindly cheap and want to play mentality, you play and try water mentality It is estimated that it can't be done well. There are traditional models and hardware models. You can't just consider the price of the machine. The rent of a venue with a lot of people is also expensive. Choosing a better machine will have a lot less work, or Saturday and Sunday. There are a lot of faulty calls. The quality and after-sales service of the manufacturer's gashapon machines sometimes decide whether you can buy it and operate it for 3 months, or if you do it for a few months, you will lose money!
4, convenient payment method, easy management of the gashapon machine
Don’t use the gashapon machine as a game machine to operate, because players are only interested in gashapons. What coin-operating experience is good? That’s because mobile payment in Japan is not convenient for us. Don’t just look at others' operations and try to imitate it. The payment methods include scan code and coin payment. As an investor, your need is to facilitate management. You put the game currency in the coin exchange machine on the next day. If you don’t change the gashapon machine, the coin box will be full. Time It gets tired when it grows. There are also failure rates. Do you think there are a lot of code scanning and it is convenient for me to insert coins? In the actual process of using coins, we will encounter: children think that the payment is one or two yuan, and often there are children who vote in and quickly enter, and the result is stuck in it, and after-sales service is available. The second is a type of children doing sabotage, stuffing chewing gum, small pieces of paper, can stuff them into it will cause malfunction. Having said that the main coin is not good, scanning the code saves much trouble.
How to make a gashapon machine?
1. Make good use of the prime location near the main flow of people in the mall aisle. Most people at the entrance have the habit of entering from the right and then turning out to the left. It is a good choice for the gashapon machine to be placed in a conspicuous place on the first floor, or to specialize in catering, entertainment, and movie theaters.
2. The placement should not be too scattered. There is an exclusive agreement. A shopping mall is best to be refined separately for easy control and management.
How to look at the data purchase gacha in business
There is a data in the backstage of the gashapon machine. You will know which ones are good for sale after a certain period of accumulation. This data varies from site to site, and each site is different because the surrounding format determines the data, but it should be noted that there are more operations. Try to adjust and observe more. Make a good record of the registration and high profit of the gashapon. The trade-off between good selling and high profit, generally veterans will choose high profit, novices will make analysis and then make adjustments.
As a service provided by guests, the profit model of the gashapon machine is nothing more than these types
1. Make profits directly through customer consumption.
2. It is not for the purpose of profit, or even at a loss, mainly for accumulating popularity and for better sales of other products.
New mode of operation of gashapon machine
1. Analyze from site selection
This is an external condition. A venue with a large flow of people naturally does not need to do too much promotion to get a good turnover or only need a little promotion to get twice the result with half the effort.
2. Analyze from the choice of gashapon
Placing some exquisite and popular gashapons can attract more consumers and arouse consumers' desire for possession. Merchants can choose some currently popular and exquisite gashapons. The exquisite and popular gashapon is a weapon that attracts popularity.
3. Appropriate publicity and promotion
Active publicity and irregular sales promotion, on the one hand, can enable consumers to establish consumption habits, on the other hand, they can accumulate popularity. The so-called smell of wine is also afraid of the deep alleys. Reasonable publicity can discover some consumer groups who do not usually pay attention to the gashapon machine. You can also use the consumer's greedy psychology to hold some promotional methods from time to time. The backstage of the gashapon machine is You can set the full reduction, and control it yourself.
4. Good customer experience
A good word of mouth and customer experience are very important. If you do a good job of pre-sales and after-sales, so that the customer experience is fully satisfied, you have to hang up trouble calls, communicate with customers more, and provide after-sales services, then customers are willing Spend money here, and are willing to spend many times.
