What is the development method of the gashapon machine under
What is the development method of the gashapon machine under the new model?
Since the development of the gashapon machine, whether it is the purchase of the gashapon channel, the update of the gashapon style, or the machine operation skills, all of them are conveying a message-the gashapon machine market has been The period of growth gradually began to break out. For the operators of the gashapon airport, how to seek new ideas and new models of development in the serious homogeneity of the gashapon machine market has become a problem that the operators of the gashapon airport must face together.
Innovative ideas and development models are the main problems that the industry needs to solve urgently. Then, with regard to the exploration of new ideas and new models, what can we start from?
One, the choice of gashapon gifts
1. The gashapon styles follow the trend
Although the gashapon of the gashapon machine is no longer the only purpose for consumers to play the gashapon machine nowadays, many people pay more attention to the parent-child atmosphere of the experience of grasping the gashapon machine, creating a kind of parent-child atmosphere: watching The surprise of the child or your girlfriend opening the eggshell, didn't that achieve the purpose of this consumption? You can't experience the children's love for gashapon toys, and the surprise mood of opening the eggshell. This is just what you need for walking the baby. It costs 10 yuan to coax the child. Compared with similar products, it is really cost-effective. Now, the style of the gashapon is attractive, because there are many styles of gashapon machines, and there will be records of multiple purchases.
Gacha machine is a kind of unmanned sale of gashapon. Gashapon is still indispensable. The choice of gashapon is still one of the important tasks of venue operators. So, apart from what we usually call quality, IP copyright, etc., what else should operators of gashapon machine pay attention to when choosing a gashapon machine? Yes, just follow the trend. Things that are popular in each time period are different. For example, the Peppa Pig series was popular some time ago, but the Wang Wang team has made great contributions recently. What will it be after a while? No one knows. Therefore, in addition to paying attention to the operating conditions of their own venues, venue operators also need to have an insight into the current situation and understand what is most popular right now. However, not all popular ones are good, and they can be put into the gashapon machine. Within the scope permitted by law, venue operators have to choose their own popular gashapon according to their venue theme. Only in this way, It can really bring benefits.
2. Combine with the needs of consumers
Bubble Mart makes blind box gameplay, consumers are almost crazy, every blind box out of the must-play items, so that this kind of model decorations quickly became popular, but also let the gashapon machine industry see more possibilities. A long time ago, Japan has seen the diversification of the gashapon in the gashapon machine: creative, new and peculiar, life-applicable, ornamental keychains, etc. Anything that is morally creative may appear in Japan. Among the machines, the Japanese gashapon machine can be said to be quite mature, with a history of more than 40 years.
Nowadays, gashapon machines have gradually appeared in the public eye in the past two years. With the continuous improvement of people’s living standards and the increase in various consumer needs, the demand for gashapon machines is also increasing. Compared with the bouncy balls that can be obtained for one or two dollars in the past, people nowadays are more Willing to spend more money to consume more practical gashapons that you need. The popularity of blind box machines is the best explanation. Today's gashapon machines have gradually transformed into a new form of offline retail. If you still cling to the old thinking that you can only put cheap toys in the gashapon machine, then it is destined to be eliminated.
2. The creation of scene IP
The scene is to revolve around a certain theme, through the arrangement of the on-site environment, let people feel a certain unified IP scene, the IP with its own traffic is attracted by this atmosphere, which is what we usually call drainage, and success Site IP creation can achieve good drainage purposes. The ip building of the venue can be started from many aspects, such as the decoration of the gashapon machine background, and the theme scene of the IP.
1, the style of the theme
Speaking of the theme’s style, it’s the style of the gashapon IPs that are good for sale at this location. There are several gashapons in a lot that are very popular. They are very popular from the beginning of the year to the end of the year. You can use this very popular twist. Gacha IP creates a scene theme. For example, it is the theme of Ghost Slayer, which is the theme of Ghost Slayer. The background of the gashapon machine can be decorated with KT version. The ground stickers are used on the ground to match with the style of Ghost Slayer. , This completes the theme upgrade called "Demon Slayer".
The performance of the gashapon machine can't be attributed to its theme, right? The people and the flow of people are not very good, and simple operation is OK. A type of location with high consumption and good revenue can be the icing on the cake. Its popularity must be It is closely related to the theme, especially now that young people like to have a sense of freshness. The regular decoration makes playing the gashapon machine a kind of fun, because it is a social sharing achievement. Decorate according to the cost. Some need to spend it, which can’t be saved. Some coastal areas have very few gashapon machines. At the same time, they are also competitive locations. The unique style has a store theme, which is professional. If it is gone, it will bring a good receipt for the store.
2, humanized service wins popular support
No matter in any industry, people now pay more attention to the service attitude. The service attitude is not good, not to mention the others. No one is willing to pay for a product with a poor service attitude. In today's words, it is more Willing to spend money on services. The gashapon machine is a self-service unmanned operation and is placed in the actual operation. It is unmanned. In this way, it is necessary to bring a faulty phone on the machine window sample display. It will not play in the face of consumers, or there will be minor problems. Is it easy to communicate with a phone?
The gashapon machine has entered a period of steady rise, and then the mature period and the explosive period are waiting for a transition. If you catch it at the tuyere, you will get good results. In fact, the main thing to make a gashapon machine is not a gashapon machine. It is the business model behind it. You occupy the main traffic aisles in the business. It is good to wait a few years for the gashapon machine to cease to be popular before doing other projects, because you have a good traffic section that is occupied. An industry needs to undergo transformation and upgrading at a certain stage of development. What the industry currently lacks is the innovation of thinking and models during the transformation period. The future development of the gashapon machine requires the joint efforts of all industry players.
