[How long does the gashapon opportunity last?] The sustainab
As the saying goes, places with high traffic are full of opportunities. Gacha is an example of this. For it, what kind of people are its target customers? From a data point of view, young users are its main group. These people have a high degree of acceptance of new things, and they are full of curiosity and experimentation about new things. At the same time, these groups are the main force of consumption, and they also bring a certain degree of imagination to the market scale. How long is the fire? The sustainable development of the gashapon machine For this issue, let us analyze it from several perspectives.
One. Comes from its instant play and go
The entertainment of the gashapon machine lies in its convenience, small footprint and easy operation. At the same time, its fun and gashapon style attract users, and these equipment are usually placed in large shopping malls, children's playgrounds, movie theaters and other resources. , Occupying a strong traffic area, each entertainment time is within 30 seconds, although the cost of a single consumption is between 10-30, but the cost of re-consumption and return is high. The reason is that the update of the gashapon style is loved by the players, thus the overall improvement Customer price. The time cost is not high, and there is no need for any excessive learning costs and time costs, which makes the convenience of the gashapon machine;
二. Attraction of high-value items
The profit of the gashapon machine lies in the profit difference between the user's purchase amount and the cost of the gashapon. These are the profits earned by the merchants to the cost 2-3 times. The shopping mall can also be set higher if the consumption is high. You can talk about the shopping mall rent. Low is a good position. If there is no space between the items that users get and their own input costs, users cannot be attracted to participate in the fun, and customers will be lost. This creates consideration for merchants when selecting items. , By making mid-to-high-end gashapon toys, these gashapons can be used well as genuine popular IP animation models, and of course they can indeed attract users;
three. The collection of Gacha multiple purchases
Gacha collection of gashapon machines is a topic worthy of research. For a series of gashapons such as the Blade of Ghost Slayer, collecting several styles can make users interested in having fun. The probability is too low. Collecting 5 characters in one warehouse requires Continue to scan the code to play, the update of the gashapon style is also quick to expand the market size of the gashapon machine. Of course, the update of the style can make players crazy like an addiction. In some points, there are players who demand what kind of gachas to get goods. , It can be seen that the players’ enthusiasm and love can bring enough attraction to users;
Regardless of the point of view, the market attraction of gashapon machines is currently increasing, and the market is also expanding. With the gradual increase in market share, consumers are gradually being replaced by gashapon machines. IP such as gacha is meaningful. To do a good job in all aspects of growth, it is necessary for merchants to have a good grasp of product investment and user needs. In this way, they can do a good job in the market, and be better verified in the market, which brings hope to investors and also It can meet the needs of users, so that the market will be benign, normalized, and market-oriented. Looking forward to this day.
