Is the gashapon project good? Is the gashapon machine busine
Is the gashapon project good? Is the gashapon business profitable?
The gashapon machine project that is still in the growth stage, okay? Does the gashapon machine business make money? If you have any questions about the selection and operation of the gashapon machine, please read it in detail. We operate gashapon machines on our own premises and are willing to share such dry goods to help you who are starting a business.
Nowadays, you can see gashapon machines in movie theaters, shopping malls aisles, and pedestrian streets, especially shopping malls, which are almost standard. Many people think that the gashapon machine is a one-yuan business, because the perception of the gashapon machine is that a coin comes out of a bouncy ball. Those with low profits will definitely not be able to make money, because the rents in shopping malls are so high. However, there will always be two to eight points in this world. 20% of people are making money, and 80% can only watch others make money. When you see others make money, you can do it again. It’s already too late, because the mall There are only a few places where the resources and popular flow of people are good. Let’s analyze why the gashapon machine is such a small project and how to make money.
The gashapon machine is a kind of leisure and entertainment project, which can not only entertain consumers, but also bring profits to the merchants. It is actually a win-win project, and the gashapon machine is a kind of return rate and good stickiness. For items, just place the article in the gashapon, because consumers will get a gashapon if they scan the QR code and pay successfully, but the styles of the gashapon are several together, such as a One Piece anime, which consists of several characters. Yes, collecting a set is good-looking. You need to collect and invest more in order to get it. It will have relatively good stickiness and the characteristics of multiple purchases and repurchase. And the business will gradually increase, and it will rise to a cycle to stabilize of.
The fun of the gashapon machine meets the needs of walking the baby. Young people go to play. When you scan the QR code to pay, you don’t know which series came out. You have a stimulating mentality. Getting the gashapon makes your brain excited. , To stimulate you to consume and continue to play. So some people say that gashapon machines are addictive, because there are many styles to choose from, and the frequency of business updates is fast. As a collection and souvenir, some familiar Nissan animation models are very valuable. In fact, they are right. The machine is through a kind of psychology of hobby collection, such as memorial, trendy play personality, IP scarcity, etc. Some young people are addicted to order prices and difficult to choose, and they will come back to consume repeatedly after passing by, and users have greater stickiness.
Many people have two impressions of gashapon machines:
1. Is the gacha genuine? Give it a try, wow, the quality is good too.
2. Gashapon machines belong to a long-term industry. Profits from a location can be copied on a large scale to monopolize the local gashapon machine market. The cost is not very high, and there will be a large number of loyal fans digging, and it is getting better and better.
Both of the above views are correct. The gashapon machine is a business with small investment, low risk, and short return period. It is still in the period of dividends. As long as you find a suitable place to put it, plus appropriate management, you can get the corresponding return. Long-term consideration is the need for stable quality machines. Can be put on a large scale.
Is it good for the gashapon machine project? Is the gashapon business profitable? The entire market’s attention to the subdivision of gashapon machines may be slightly earlier than the current capital market’s attention to it. Last year, by chance, I saw an offline gashapon machine that had just opened in a coastal third-tier city. The brand store is very popular. In addition to the bright colors and better-looking gashapon models, the entire store is a gashapon machine, which subverts the previous perception that these machines are scattered in every corner of the mall. This is not yet a collection store, but an offline gashapon machine brand store. It made me think about whether this fragmented and traditional market segment can form a brand, and thus began to pay more attention to gashapon machines. And understand.
Is it profitable if I watch the gashapon machine? Roughly speaking, if you use the traditional extensive way of gashapon machine delivery, for example, the local business model malls will talk about the place, and then the joint operation method. The mall protects your machine safety. When a malfunction occurs, you can negotiate and investigate, and then usually The gachas need to be replaced. In general, a location costs about 10,000 yuan for the machine cost, and the rent is 1,500 yuan a month. When you occupy a good commercial area and let the profits be managed by others, wouldn’t it be nice to have more spots? This must be an industry that is as profitable as a gashapon machine. As long as there is a channel for shopping malls, it will basically be like lying down and making money after several months of recovering the cost.
This is the earliest distribution and operation of gashapon machines. Since the birth of gashapon machines in Japan in the 1970s, they have been introduced to Southeast Asia, Asia, Taiwan, and Hong Kong, and have been in China for more than ten or two decades. Gashapon machines all exist in the form of low-quality one-yuan coins producing bouncy balls. Then, as the economy took off after China’s reform and opening up, Taiwan’s advanced amusement arcade brands also entered the mainland market, which brought about The gashapon machine has a more advanced management method. At the beginning, a few or even a dozen gashapon machines were placed in a centralized area of a part of the amusement hall, and were operated by the management staff in the amusement hall. Of course, this kind of operation is also extensive, because the best revenue is not There is also a big brother in the human form that is a gashapon machine. Now that the decline of the gashapon machine, everyone knows that it has nothing to do with technology. If you are tired, it is meaningless to grab a bunch of gashapons and go home.
But what’s surprising is that, for example, 10 gashapon machines are placed in a place like Wanda Plaza. Compared with the area, the gashapon machines are more flexible and smaller. The width is 1.5 meters and covers an area of 1.5 square meters. , Taiwan’s efficiency is high, and the contribution is high. The profit of a gashapon is more than 160% at the cost. This amazing figure can also explain the super high profit rate of the gashapon. And the animation culture of Japan’s ip has influenced the world. The anime characters in the model decoration are very popular among young people. It is undeniable that children’s favorite Superman Ultraman can even name a few Ultraman you have never heard of. , The gashapon machine's gashapon audience is from young children to young people.
Of course, whether a sub-industry can form a brand depends on whether it can form a centralized management and whether it is suitable for forming a brand. The gachas are equipped with toy models. This already has a good toy brand, that is, Bubble Mart. This blind box toy, and its own money-making effect and the relationship between the gashapon machine, are all selling toy models to make the difference. If you look at the profit-making effect alone, the cost structure of the gashapon machine is nothing more than the gashapon machine itself, the gashapon itself, and the rent of the venue; and the income depends on the flow of people, the conversion rate of the gashapon, and the consumption rate of the mall. At present, many of the extensively operated gashapon machines themselves cost about 900-1200. They receive coin-operated ones with metal cases stacked up. If coin-operated, they need to fish out the coins from the machine the next day and put them back to the coin exchange machine. If the cost of coin insertion in multiple venues is large, the cost can be recovered in about 3-6 months. If the advanced machine is managed by a smart phone, it is the same as our scan code, and the price is 1600 The one on the left and right will make more money in the long run? Cost saving means saving expenses. There is no trouble of card currency and foreign currency exchange, and there is no extra expenditure of currency exchange machine. Please take a closer look.
The major part of the cost is the gashapon machine, gashapon and venue rent. The floating range of the venue rent is relatively large, which is also related to the operator's ability to obtain the venue; the income that can affect the gross profit margin to the greatest extent is the shopping level. Because there is no routine, the gashapon is genuine, and it is not surprising that it can form a listed toy fashion company. Bandai's gashapon affects the world. Which of our domestic companies can do it?
The simplest understanding is that it is also the practice of many traditional gashapon machines. Generally, the cost of a very ordinary gashapon without IP is about 2 yuan. Of course, if you can make a huge profit, you can buy cheaper gashapons, and the operator operates this way. The first thing about the gashapon is that the quality is not good. The gashapon has a plastic smell, and it will slowly kill itself. Everything is for service and word of mouth. Second: Make mid-to-high-end gashapons, because shopping malls are inherently high rents. Every difference between low-end shopping malls and small supermarket checkout counters on the roadside makes it difficult to consume. Secondly, the profit margin does not go up. The money is to pay the rent to the shopping mall. Making the gashapon machine is made of genuine ones. The quality of the gashapon is good, it is easy to make high profits, and it will not harm the user experience and repurchase rate, because the price is expensive and the quality is good. I also came again, because of the poor quality, I won’t be fooled after eating it once.
If you don't adopt the original extensive operation mode of profiteering, and use a refined operation method to form a brand to operate, can the gashapon machine still make money? I think it is certainly possible. Although it is certain that you cannot purchase extremely low gashapons in the short term to obtain high gross profits, long-term and stable profits in the future can come from two pieces: one is the better quality gashapon itself, and the other is It is the brand premium brought by a good experience.
Does the gashapon machine make money? People who want to start a business ask that. In this era of entertainment supremacy, entertainment consumption accounts for more and more weight. As a carrier of leisure and entertainment, the gashapon machine is more and more appearing in people's sight. No industry is profitable. The gashapon machine industry presents a scene of "more in the south, and more in the north". From the perspective of industry development, the number of supermarket theaters is still increasing. As long as there are people, there are business opportunities, and you must devote yourself to exploring business opportunities. Finding a suitable place to put the dolls is already half the battle.
How to find the venue for the gashapon machine?
1. The rent of the first venue is different in different cities and venues, but basically the following types of rent are collected: rent form: regular rent to shopping malls (such as cinemas and supermarkets, collectively referred to as shopping malls for convenience) , Rent a venue for the operation of the gashapon machine. The rent calculation method includes calculation based on area. Calculate according to the number of machines, etc. Suppose a group of 5 gashapon machines is 1,000 yuan a month, and 2 groups of 10 are 2,000.
2. The second form of sharing: the model of joint operation, the shopping mall does not charge rent, and it uses the sharing method, that is, part of the regular turnover is returned to the shopping mall as rent, and the rest is used as the operator’s profit income. To sum up the above two conditions, it is half the success to find a place with a large flow of people and reasonable rent to put the gashapon machine. Coupled with the use of operating strategies, the operating profit of the gashapon machine should be very substantial.
