The gashapon machine became popular because it captured the
The history of gashapon machines has existed for more than 50 years. The perception of gashapon machines has always been one yuan. At present, there are basically gashapon machine projects in shopping malls. With the profitability of gashapon machines and the popularization of machines, children Entertainment and video games are the necessary standard equipment. Because of its small size, the gashapon machines are scattered around shopping malls and restaurants. Such a kind of entertainment equipment that has no routines is not only liked by players who love the new and hate the old, but also by children. This crowd covers children and young people. Because you can write articles wherever you want, the gashapon machine captures consumers What kind of psychological secret is behind this wonderful attraction?
01. Small-scale addiction brought by instant change
1. Multi-point placement
Don't underestimate the gashapon machine. The income brought by the gashapon machine at a suitable location is considerable. If multiple regional shopping malls are your machines, you will truly realize your income after bedtime in the next few years. The reason is the convenience of mobile payment. The mobile phone management background of the gashapon machine can see real-time data, so that you can know the abnormality of the gashapon machine in other places. Because the mobile phone is remotely managed, the gacha is not shipped after payment, you will receive it immediately When it comes to the news, it’s enough to remotely make the goods on the mobile phone. Most of this convenience will make money at one point and will continue to open up new venues such as small-scale and multi-point releases.
2. Data real-time dynamics
The mobile phone's management background can see the current payment turnover in real time. You can see that the turnover of your wallet is steadily increasing. Usually, the income is several hundred from Monday to Friday, and the income is over a thousand on Saturday and Sunday. This kind of instant change feels very good. For the gashapon machine industry, the growth period will continue for several years. This sideline business is recognized by most unmanned management and sideline businesses. Use your brain to make money. Just make up for a month. The gachas can be exchanged about 3 times, and the machine purchase performance can be guaranteed.
3. The mindset of consumers
Most consumers are perfectionists. If a set of gashapon is in several series, if you receive one, you feel "lonely" and you need to put the other circles together to look good. The family is neat and tidy. Yes, the gashapon machine has one series in one gacha bin, but for one series, there are several styles together. You need to collect the others before they can be twisted. Most of the time they come out the same.
The more you try, the greater the sunk cost, and the more difficult it is for people to extricate themselves. Or you can go to the second-hand platform to see that there are many transfers of this kind of gashapon.
02. Fragmented entertainment is more suitable for daily needs
1. The flow of people has a place to stay
Small-scale addiction is to place the gashapon machine in a suitable place. It is good to have a place to stay with a large flow of people. It is also fun to go shopping. I still want to play when I see this gashapon machine. Most regional shopping malls There are good crowds. When this area is done, it can be expanded to the next area. The place where there is stay is the fragmented place, and they are willing to go to the gashapon machine to play.
2. Show window samples closer
Reduce the defense of others and narrow the psychological distance. The top of the gashapon machine can be decorated with samples, and you can directly twist it if you like it. This is not resistant to the young group. The current market is huge. , You can give it away, or you can display it as a collection of your own. Some IP models have nostalgic souvenirs.
03. The rise of markets in second, third, and fourth-tier cities
1. Low cost and rapid expansion of blue ocean venues
Due to the fierce profitability in the market, the spots in the first-tier cities are now crowded quickly, just like shared bicycles. As long as it is a place with a lot of people, there will always be one or two gashapon machines, because this mode of distribution has no skills. , A point is about 10,000 yuan is the cost of the machine and the gashapon. Generally, the monthly rent of a shopping mall is 1,500, which is about 50 yuan per day.
Therefore, many entrepreneurial teams are now beginning to deploy market strategies to second- and third-tier cities, centering on the urban market, and then radiating to the theaters and supermarkets in major county cities. Implement the strategy of encircling cities from rural areas, avoid fiercely competitive first-tier cities, and go to second, third, and fourth-tier cities for pioneering.
With the increasing trend of population returning in second and third tier cities, the market demand for gashapon machines has also moved back. These returning people are the main consumers. They not only bring back a certain amount of cash savings, but also bring back the life philosophy that has been cultivated in the big cities. Whether it is the pursuit of light luxury products or the people-friendly gashapon machine, they have cultivated the habit of consumption.
The expansion of squares like Wanda in second- and third-tier cities has promoted the development of unmanned gashapon machines, and the development of well-known theaters such as Wanda Cinema. As a result, a large number of squares or regional shopping malls are popular. This kind of venue entertainment equipment is a must Yes, it provides more points for gashapon machine merchants.
