The refined operation of the gashapon machine, leveraging th
Since July this year, as the epidemic has gradually stabilized, the flow of people in shopping malls has gradually recovered. After the epidemic, the basic salary for starting work has also been paid. The debtors have been working for a few months, and finally they have not panicked about the food problem.
Unmanned machines include: claw machines, massage chairs, lipstick machines, lucky bag machines, blind boxes, singing machines, etc. Now the main consumer products of young people are claw machines, which will start in 2018 The declining market is saturated and players are fatigued. This is an inevitable result. Now many merchants have turned their attention to the sales model. The gashapon machine has no chance and luck. The real sales model is to compete for market resources. , And the emergence of the blind box revealed that the ip of the toy can be so hot. Everyone digs and explores the toy, and their eyes are on the body of the gacha.
The operating model of the gashapon machine is similar to that of the claw machine. There is no unmanned placement. The gashapon is basically sold out and can be restocked. It does not need to be as troublesome as the claw machine. It needs to be placed and exchanged every day. You can go to the venue in one week. One time is enough, and the site is stable. It only takes two or three times a month to fill the gachas. This unmanned industry gashapon will be more worry-free and easier to manage.
The unmanned display industry is ushering in a new round of reshuffle. Will the traditional high-end toy market successfully transform from online to offline fighting? Can the gashapon machine leverage this huge toy market?
The market space is huge, the gashapon machine is small, and it can be operated in multiple scenarios.
The gashapon machine originated from Japan and has a history of more than 50 years. Can it successfully squeeze into the domestic market?
According to the data provided by the gashapon machine network, the market for gashapon machines is in urgent need of 600,000 units. At present, most of the shopping malls are still blank. Most of the animation two-dimensional forums and Baidu know are looking for local gashapon machines. Place to play experience.
In addition, our country is currently eugenic after the second child, and pay more attention to the cultivation of offspring. It is no longer a cost to go to the mall to play a gashapon machine and spend 10-20 yuan to twist a gacha. Compared with leisure entertainment, naughty castles and children's video games In comparison, the consumption of the gashapon machine is really affordable, and there is also a toy that can be taken away.
Faced with the demand for gashapon toys, there is a huge market demand for children’s toy users. Because the consumption purpose of this age group is not clear, gashapon machines have become a new retail opportunity ignited because they are genuine IP toys. With blind box ip The model's crazy attraction to gold, the entire Internet animation is crazy, this inevitable spread to the gashapon machine.
Wang Chengjun, a senior practitioner of gashapon machines, said: "The benefits of gashapon machines are very good. This look back and the stickiness to the machine are good, because consumers like the style of the gacha and the right taste. Collecting the gashapon, the update of the gacha promotes the rate of return, the quality of the gacha is very faithful to the image of the gashapon machine"
In fact, returning to itself, the offline toy market is low-quality, disposable toys, and the IP mode of the gashapon machine and animation peripherals meet these needs. They can be used for decorations, bookshelves, display shelves, or desktops. The pendulum is more valuable. Returning to rationality is a good thing for the operating mode of the gashapon machine, because the era of making quick money in the unmanned mode has passed.
Many lipstick machines and lucky bag machines are dead after repeating the same mistakes as the doll machines; the other is the new retail model of gashapon machines, which has hobby collections for a large number of new and exotic toys. The merchants are saying "one-time production of 500,000 and no longer production". This kind of scarcity label allows toy anime fans to collect their favorite gashapon by playing it many times. For quick payment, they are right by their side, and the players are all transferred to the gashapon machine.
Take the gashapon machine in a shopping mall in Dalian, Liaoning Province as an example. Mr. Wang has installed 10 gashapon machines in the local area. There are 20 gashapon machines on the 2nd floor. He said: As long as you look at it, there will always be one. Be attracted, because this mall has a sky garden, which is aimed at children. The market for gashapon machines is mostly children. 70% of gashapon machines are children and 30% are young people. The lighting of gashapon machines is neat and tidy. And there is a sample display on the gashapon machine, which can attract most people's attention. Parents and young consumer groups have aroused great interest in this model.
The gashapon machine has attracted the attention of many crane machine manufacturers. Last year, the chassis of a type of crane machine was transformed into a gashapon machine. You look like the crane machine is actually a gashapon machine. This begins the business model of the gashapon machine. . For this kind of fast distribution of goods occupying the local market, the new face of the gashapon machine, the mall merchants will classify it as different from the claw machine, which is a new project processing and development attitude to attract investment.
According to Wang Chengjun, the founder and CEO of Gashapon.com, the gashapon machine has solved the real sales model. If you want to scan the code to play, you must have one. This project has aroused great interest among players in the mall. This is for those with a sluggish doll machine to quickly transform into a gashapon machine. The epidemic has given a large number of businesses the opportunity to stop losses, which is sustainable in the long run.
Returning to the online toy market, young people like excitement. Online gashapon games are all-encompassing, and the type of blind box game is very huge. At present, offline first-tier cities can be seen on the gashapon body. To routine: multiple repurchase, multiple purchase, favorite collection, etc. Models such as gashapon machines are now covering second- and third-tier cities.
Many years of unmanned management experience combined with management in the mobile background?
Although the market for gashapon toys is in great demand, because of the lessons learned from the doll machine, most of the operators of unmanned placement are still on the sidelines of the operation and management of the gashapon machines.
According to Wang Chengjun, a senior analyst of gashapon network industry operations, the investment threshold for gashapon machines is not high, and it can be started with about 15,000 funds. For young white-collar workers, this entrepreneurial method is simple and easy to manage. Most of them are brought by parents. The child plays and then runs the gashapon machine by himself. In addition, the gashapon machine is a mechanical gacha-making mode, and the shopping malls are not very strict in attracting investment. If you want to earn less, set the price to be cheaper and move the volume. OK.
The mobile phone management of the gashapon machine is also a key word breakthrough for the unmanned display industry. It not only allows the gashapon machine to be self-sold in the mall, but can be placed under the condition that the flow of people does not affect the consumption channel. It is said that places such as stairways and corners can be fully utilized. For the operators, the gashapon machine is small, and the business is not good. They can not renew their licenses, and they can withdraw at any time. Reducing risks and increasing profits can quickly occupy the local blue ocean.
When the operators are distributing goods on a large scale, standardized management can be managed by a single mobile phone, which also helps the operators of gashapon machines to have a lot of peace of mind in their refined operations.
This article is an original article, any reprinting without retaining the author's relevant information is declined.
