You need to know about the gashapon machine entrepreneurship
In the past few months, the gashapon machine market has begun to break out. Even if the current market demand for the epidemic is still quite large, manufacturers in Panyu are still shipping very fast. According to statistics, the market demand for gashapon machines is 600,000 units, which is large. Part of the market is still very blank, and many people want to join in and share the economic benefits brought about by this big wave, because the shopping malls are so small, whoever talks about the shopping malls will protect businesses from attracting foreign investment. However, entrepreneurship is not as simple as you can get a share of the pie as long as you participate. If you want to succeed in a gashapon machine business, you have to understand these things.
The gashapon machine is no stranger to everyone. It is the child's favorite and most exciting leisure and entertainment project. In his heart, the gashapon machine is a gift that children dream of.
Going to the mall recently, have you noticed that many gashapon machines with uniform appearance and cute colors suddenly appeared? This machine is very popular in Japan, and the country is still tepid. Now it suddenly became popular.
Why is the gashapon machine enthusiastically by our side?
The data shows that since 2014, the market for gashapon machines has gradually increased, and the market demand has been increasing year by year. According to statistics, the number of gashapon machines has increased by tens of thousands per year. Convenience drives the growth of the toy market. It can be seen that now is the prime time for the gashapon machine, and many people want to participate in it, thinking of sharing this "big cake" together. However, we must not blindly follow the trend. We need to catch the correct method to defeat the enemy in this big wave.
Why did the gashapon opportunity suddenly break out?
Upgrade of venue consumption model
The places where gashapon machines are put in daily are selected in crowded places such as mall aisles, children's playgrounds, and food and beverage centers. In recent years, with the industrial upgrading of movie theaters and shopping malls, they have become more and more centers of people's consumption, and gashapon machines have been upgraded accordingly, and the demand has also increased.
Fast cost recovery and high profitability
Multiple gashapon machines are placed together, giving consumers more choices, and the efficiency of the scale of the machine will increase. Pointing is the key to the profit of the gashapon machine. If you choose a place with high daily traffic, the cost of recovery will be very fast. Basically, you can pay back in a few months. Because of the small area, multi-point operation can quickly develop The local blue ocean market.
The prevalence of fragmented pastimes
Nowadays, young people’s life pressure is relatively high, and this kind of easy decompression device is perfect. Not only that, the gashapon machine can also meet the fragmented entertainment needs of young people, such as going to the mall or going to the mall after work. When you go out to buy something on the weekend or when you are waiting for a movie, you can scan the QR code to play.
The above is just the reason why you choose the gashapon machine to start a business. However, it is not enough to have the motivation to start a business. We also need to understand these important roles in the gashapon machine industry.
The choice of gashapon machine manufacturers
The domestic manufacturers of gashapon machines are mainly concentrated in Guangdong-with the Panyu District of Guangzhou as the center, there is an animation industrial park where most of the entertainment equipment on the market is concentrated.
In the past few years, when mobile payments were not popular, most of the gashapon machines produced by manufacturers were traditional mechanical coin-operated gashapon machines. The general market price was around 1,000 yuan. One point is pure code scanning. If the price is more than one, it is between 1,600 yuan.
Nowadays, the shipments of smart gashapon machines that support WeChat and Alipay payments have soared, and the price of 5 sets of 2 layers together is about 8,000 yuan. This kind of smart gashapon machine can remotely monitor the revenue of the gashapon machine, the expenditure of the gashapon, and reminders of machine abnormalities on the background page.
Selection of the address of the gashapon machine
Whether the gashapon machine can maximize profits depends on the choice of venue. Therefore, gashapon machines are generally placed in places with a large daily flow of people. Therefore, the commercial aisles in the shopping malls, the surrounding areas of children's businesses, and pedestrian streets mentioned above are all competing places for businesses.
The rent of this type of venue is directly proportional to the flow of people and the level of the venue. The greater the daily per capita population flow, the higher the location of the venue, and the higher the rent of the gas-cap machine. It is mainly calculated on the basis of square meters or the number of machines. For example, if you put 5 gashapon machines together in a movie theater in the downtown area of a first-tier city, the general monthly rent is between 1500-2000 yuan.
At the same time, you can also choose to split into a cooperative model, where the business provides the machine and the mall provides the venue, and it is divided according to the turnover, usually 3-6.
Consumer's favorite
The main consumer groups for the gashapon machine are children whose parents take them for consumption by young children. Of course, there are also some professional consumers who are young people, but the proportion is far less than that of children. Children are the main group.
The consumption of the gashapon machine market is actually a kind of scarce collection economy. For young women consumers, they are born a kind of collecting animals. They have no resistance to these gashapon toys with genuine IP and cute animation model toys. force.
For young men, for all women-related products, men can’t escape the fate of paying for them. Shopping with their favorite girlfriends/girlfriends also like this gashapon machine. Many local post bars or forums. I always look for information on where there is a gashapon machine in the local area.
We understand the reasons for the explosion of the gashapon machine, and also understand the important role in the industry chain. Now let's take a look at the market prospect of the gashapon machine.
Gashapon Machine Market Trend
The rise of markets in second and third tier cities
Due to the fierce profitability in the market, the spots in first-tier cities are now crowded with gashapon machines from various businesses. Just like shared power banks, there will always be one or two gashapon machines in places with high traffic.
Therefore, many entrepreneurial teams are now beginning to deploy market strategies to second- and third-tier cities, centering on the urban market, and then radiating to the local large-scale integrated shopping malls in the major county towns. Implement the strategy of encircling cities from rural areas, avoid fiercely competitive first-tier cities, and go to second- and third-tier cities for pioneering.
With the increasing trend of population returning in second and third tier cities, the market demand for gashapon machines has also moved back. These returning people are the main consumers. They not only bring back a certain amount of cash savings, but also bring back the life philosophy that has been cultivated in the big cities. Whether it is the pursuit of light luxury products or the people-friendly gashapon machine, they have cultivated the habit of consumption.
The prevalence of mobile payments
In order to win more merchants to settle in and join, many manufacturers continue to innovate their technology and develop smart gashapon machines that subvert the traditional gameplay of gashapon machines mentioned above. This kind of smart gashapon machines is a product of the "Internet +" era. Nowadays, the characteristics of people's living habits-have the function of mobile payment.
The traditional gashapon machine with coins or game currency as the main gameplay has the disadvantage of being out of touch with the times. Before mobile payment has not emerged, there are not many scenarios where consumers use coins, and game coins are mostly only when there is change. Will go to redeem. This reduces the possibility of a lot of consumption in the first time.
If the original need to exchange coins or game currency to play the gashapon machine is limited, now with the help of mobile payment, the payment process is simplified, and the use efficiency and transaction frequency are improved.
The fact is the same. The development of mobile payment makes currency exchange no longer necessary, and it also keeps customers who don't have change for the gashapon machine.
Of course, the appearance of the gashapon machine should not be sloppy or the same. The theme and color should be able to attract attention at first glance, so as to attract more people to experience it.
As the gashapon machine market continues to be hot, it is believed that more entrepreneurs will emerge in the future. When the blue ocean becomes a red sea, how to obtain more offline traffic through the gashapon machine is required before entering the market. The question of serious thinking.
