Gashapon machine operation strategy increases turnover by 40
The market for gashapon machines has evolved from the standard equipment in children’s playgrounds and video game towns in shopping malls. It is now slowly appearing in pedestrian streets or special stores along the street to do this. The machines in the gashapon machine stores have steadily increased, thus forming a gashapon machine. The industry's product revenue has been in a situation of duality. How to occupy the market powerfully? A learning team, own brand, creative IP gachas, and merchants with precise market resources are indispensable. The operating strategy of gashapon machines also has a very good effect on sending Taiwan.
How to manage the peak season is the most critical link for the operators of the year
Focus on user experience
As consumption upgrades, every consumer has his own small universe. There are many reasons for the high consumer acceptance, especially to create a pleasant experience for consumers. For example: the gashapon machine makes exquisite gashapon for customers of the standard. If it is children-oriented, let it be Young parents think it's worth it, so that there will be repeat customers, the kind of low gashapon, twisting a few times, they will kill their own business. The high-quality ones will get better and better, the rate of return and the stickiness to the gashapon machine.
Analysis of problems in operation
There are still deficiencies in the variety of gashapon on the market, which will directly affect the secondary consumption of customers. From a commodity point of view, there are the following problems: Gacha’s IP monopoly, Nissan’s dominates, and the homogeneity of the gashapon is serious; now there are 100mm gashapon machines, 100mm gashapon machines, and large gashapon machines. It is a mixed batch of gashapon. After playing, the random stuff I don't like very much, and the random 100mm gashapon will affect the effect. From the point of view of the machine, there are the following problems: the gashapon products themselves are uneven, and the poor quality of individual products leads to poor repurchase, which affects the experience and leads to the bad reputation of the gashapon machines; the types of gashapon machines on the market Too many, players are numb, and choice is difficult. From a consumer's point of view, there are the following problems: Consumers want gachas to be of good quality, with a sense of design, differentiation and other elements. Therefore, the choice of gachas must be exquisite and attractive, while paying attention to product quality.
Due to market demand orientation, the new spiritual and cultural needs of the new generation have established the important position of gashapon machines and gashapon toys in the leisure and entertainment industry. At present, there are rich varieties and styles of gashapon and gashapon machines on the market, which cater to the needs of different consumer groups. The number of consumers mainly depends on the location. Good venues are highly competitive, but they pay back quickly. Therefore, how to evaluate the quality of venues so that high costs can bring high income is a process of continuous verification and deduction.
How to play the role of the gashapon machine
The gashapon toy has become a pastime that fragments time. Although it is just using the fragmented time of the flow of people, this seemingly "insignificant" fragmented demand can bring huge profits. In 2019, the most popular venture capital project is considered to be the "new retail gashapon machine". In the second half of 2019, the gashapon machine will be dedicated to the gashapon machine. The gashapon machine combines modern technology with the traditional toy industry and is designed with Internet thinking. The user base is broad and the return on investment is extremely high, and solutions can be tailored for businesses. The unmanned placement of the gashapon machine is compared with similar claw machines. The latter has existing pain points such as low workload, long idle time, limited location, and single profit. The gashapon machine relies on Internet technology to break through time, space, and more. All kinds of scenes can be put. The combination with catering sushi milk tea shop attracts a large group of consumer groups through coupons. On the one hand, players can play anytime and anywhere, simple operation, and payment by scanning the code. On the other hand, it can improve the utilization rate of the gashapon machine. Maximize profits.
1. Channel development
Shopping malls, commercial real estate, major theaters, restaurants, and other places with a large flow of people and time-consuming locations are all target locations. Through smart terminals, collect data on users' preferences for Gacha, and then through refined operations, purchase appropriate types of Gacha for regional placement. For one-time users, more incentives are used, users are recalled for repurchase, and users' geographic location can also be used to explore new laying sites. Use user interests to combine with shopping malls to buy movie ticket discounts, shopping mall activities, etc. You can stuff some paper slips in the gashapon machine for activities.
2. Service consciousness
Improve the quality of the gashapon. In the case of cost permitting, try to introduce high-quality gachas, Nissan's well-known IP gachas, to increase user acceptance, and also cause more spread of word of mouth.
3. Placeholder thinking
In the same shopping mall, strive to get more points. Usually in this case, the rent can be negotiated in a packaged way, and there will generally be some discounts. The space reserved for the gashapon machine in the mall planning is limited. If there is one more, there will be one less competitor. Spending money to rent venues is actually spending money to buy traffic. Choosing a good location may have very different revenue effects. Social is traffic, and traffic is money.
4. Tide play gashapon, satisfy all tastes
For the coverage of the crowd of gashapon machines, 60% of children and 40% of young people are used to purchase gashapons, so young people and children like it. Young people’s gashapons are distinguished by various animal shapes, novel, and divided into boys and girls.
5. Mobile payment solves the trouble of currency exchange
Mobile payment has probably penetrated every corner of life that needs to be paid, so that there are fewer and fewer people with cash. Gacha machines no longer need to be played with physical game coins. Just scan the QR code to pay and you can directly start the machine. .
At first, the customer just wanted to try it. After spending ten dollars, he found that the gachas in this series are all very good. One series has 4-6 styles, so other styles need to be purchased again intelligently. The decorations at home are average It’s good to see a few together, which encourages consumers to buy multiple times and return again. If he gives up, he loses 10 yuan in vain; but if he doesn’t give up, he only needs to spend another 16 yuan Being able to get help means that the chance of catching soars to about 60%. When he spends 26 yuan and hasn't caught the doll, what will he do, give up or continue? He will almost certainly continue to play, one is because he has received extra help, the chance of catching has become very high, and it is certain that he will be caught within 13 times; second, because he has already spent 26 yuan , It is a pity to lose it for nothing. Then you will find that it is impossible to take away a doll without spending 40 yuan. Normally, a customer will try his luck for 10 yuan and he will not continue.
6. Full reduction activities increase stickiness
Yes, the gashapon machine has begun to use full reduction or coupon assistance.
Before scanning the code to pay, you can set a coupon: a coupon code posted by the machine that needs to scan the code, so that all the gachas of the machine can be set to minus 2-3 yuan, etc., and the full minus: how much money is reduced How much money to go, etc., this is very humane for collectors.
Through this series of operating strategies, the operating profit of the gashapon machine should be very substantial. Of course, there are more strategies that can be applied to this project, please explore.
