The rise of the code scanning gashapon machine on the market
Now the gashapon machines are almost everywhere in major shopping malls this year, and it has become another standard in shopping malls. Why do you say another one? Because the big brother of the crane machine is still there, it is undeniable that the crane machine is declining. The gashapon machine wants to take the opportunity to take the place, and only find a place with a good flow of people. It must be able to make some money. Multi-point operation can quickly expand the local market, because shopping malls also have so little resources to attract investment.
In addition to the mall’s gashapon machines, where do operators like to put them? According to statistics, the areas where business returns quickly are concentrated in the children's business. Children's toy market consumption is huge, and the purpose of consumption is irrational. It is embodied as: children's playground, parent-child restaurants, children's parks, children's business surroundings, and even children's hospitals. As long as there is a certain flow of people, several gashapon machines can be placed.
According to statistics, most of the people who play gashapon machines are young people and children. The choice of gashapon toys is to give priority to meeting the needs of such people. You can choose to arrange children's gashapon to account for 60% and young people to account for 40%. 40% is divided into boys and girls to match this way. Where can you put gashapon samples in the gashapon machine window? If you want to get me, I will be separated by a transparent window. You can see the gashapons you like clearly. Can you not be moved?
Because it is a sales model, such a type of gashapon prompts sane young people to scan the code and twist one out to play. If it is good, there will be better repurchase and stickiness. Most of the feedback is getting better and better. Because there are no routines, the gameplay is simple.A gacha will come out after scanning the code and twisting it around. The same place has more options.
Many young people’s homes seem to be old-fashioned with dolls, but the figure models or blind boxes of the gashapon machine must be very awkward. The more classic they are placed for decades, because of the scarcity and IP The genuine label is discontinued when only 500,000 models are produced at one time.
How big is the market demand for gashapon machine operation and placement?
The analysis demand of the market is 600,000 machines, and the market is still growing.
Many people have not heard of gashapon machines. Now most of the search engine data is how to play gashapon machines. You can drop down on Baidu to see how to play gashapon machines, how to operate gashapon machines, and how to play gashapon machines. Make money or not, the data given by an industry is like this, which proves that investors in this market are on the sidelines and consumers are in the process of popularization, that is, scanning the code and twisting a circle.
The unmanned management of the gashapon machine is even better than that of the Big Brother Crane Machine. You don’t have to go to place the doll every morning. If you scan the QR code to pay, you don’t have to take out the game currency pairs to the exchange machine the next day. When it's full, even go to the venue 2-3 times a month to replenish the goods. It's that simple. Because of the convenience of mobile payment and the optimization of convenient management, a mobile phone can manage the machine.
Why did the gashapon machine suddenly catch on? Most industry insiders analyze: 1. Mobile payment simplifies the payment process, prompts consumption efficiency, and promotes the development of gashapon machines. This combination of leisure and entertainment equipment and the Internet of Things facilitates management. For foolish entrepreneurship, many have a little economic income The little white-collar workers will overdraft a little money and use the resources of the quota to realize the money rolling. The "smart" product of the gashapon machine is a dark horse behind the claw machine.
Consumer experience meets the just needs of walking the baby
The gashapon machine can coax the child with a cost of ten dollars per gacha. You buy him something to eat, and you will forget it after a while. Hold a gashapon in your hand and be happy all night. You can't understand our kids. The love for Ultraman, Ultraman is a GM hard product in China, and the sales of Ultraman cards around the school are very large.
The gashapon machine is better than other projects
From the point of view of consumers, going to shopping malls to spend with children is to accompany them. For some consumption, such as naughty castle, the consumption is more than 20. If it is a children’s playground, it is even higher. The gashapon machine costs ten yuan a gacha, which is real. The child’s female friends themselves also love this kind of gachas. Many ips have a nostalgic feeling in them. Most parents are willing to buy such toys for children to play with.
In the era of consumer sovereignty, the gashapon machine feels better than the doll
Behind the rise of gashapon machines, it also reflects the changes in domestic toy retail formats. Now it is evolving from traditional single retail to commercial complex. Many franchise stores have toys. These stores are aimed at children’s toys. They are free to play with a one-time charge. Most shopping malls are positioned as commercial complexes that integrate clothing, food, housing and transportation for children and young people. The standard equipment except Naughty Castle, In addition to items such as rocking cars and shared entertainment, the introduction of gashapon machines is logical, because most of them have nothing to take away after playing and experience, and the parents' judgment is that it is cost-effective-not cost-effective.
An introduction to the resource channel of the business partner of the shopping mall: The gashapon machine fills up the fragmented time for consumers to go shopping in the mall, because they will definitely get the gacha. Children are the main consumer group. The gashapon machine attracts the attention of children. Many children even want their parents to give a toy to their parents. Most parents will not be stingy with the more than ten dollars. Now many shopping malls are transforming to meet the needs of families and couples. Families mainly attract children and young people Couples are the main players.
When you go to the mall to play, you will see the gashapon machine. Young couples will spend many times and repurchase again. The intention is to spend more than 50 to twist two IP models or ornaments. This type of leisure and entertainment consumption is easy to pay, and customer feedback is good.
Another mall investment manager Wang discussed: On the one hand, it is the convenience of mobile phone scan code payment, the popularity of first-tier cities and third- and fourth-tier cities in recent years, and even roadside vegetable stalls have collection codes, which are almost all in use Mobile payment; another aspect is that unmanned self-service terminals are inherently flexible and convenient. In addition to the fast pace of society, time is the cost. Unmanned self-service terminals are very necessary. The gashapon machine industry will continue to flourish, because it has realized the real sales model, which is the market development trend of self-service consumption and self-service consumption for new retail.
