The chaos of the gashapon machine industry-the pain point of
The gashapon machine has developed rapidly in the past year. If the doll machine has declined, there is an urgent need for a machine replacement. The fatigue of the doll machine and the decline in trust need a machine to replace it. The gashapon machine is a sales model, and a gashapon must be produced. Loved by young people and parents with children, the operation of gashapon machines now is different from the past. It is similar to Japanese gashapon machines. The gashapon machines have a cultural heritage in Japan and have a history of more than 50 years.
There are also special gashapon machine shops when traveling to Japan. Gashapon machines are recognized and popular internationally. The domestic market has been sluggish. Gashapon machines have quietly become popular in the past year. There is a reason why they are popular. , Taking the recent 3,000 yuan per blind box as an example, the model toy blind box, a blind box toy on the second-hand platform has been speculated to 3,000 yuan. The gashapon machine is the market development demand. For the aisle gashapon machine operation, there are many scattered ones. Point operation mode.
1. The profit of the gashapon machine is considerable
The gashapon machine occupies a small area, and there are many types of gashapon shells to choose from. Consumers will buy multiple times. Faced with the favorite gashapon series, they will have a strong desire to collect. The tepid gashapon machine has become popular recently. The reason is that because of the rise of domestic toy models, you can see the blind box exquisite toys, which can still be played in the gashapon machine, and the price is much cheaper. There are also Nissan IP animations that can be twisted. The group you are facing is no longer Young people and children are the mainstream consumer of gashapon machines. Many businesses operate gashapon machines, and the profits of children are still considerable.
2. Problems with the operation of the gashapon machine:
The threshold for the gashapon machine is not high, and it can be operated with an investment of about 10,000 to 20,000. The gashapon machine is small in size, easy to transport, and can be withdrawn at any time. The business venue is no longer the crowded section of a shopping mall. In many restaurants Or the children's format has achieved good results. In some children's hospitals, they are open 24 hours a day. In the hot market, because there are not many business opportunities such as "high returns and low investment", many young white-collar workers have poured into the market and missed the crane machine. This gashapon machine is an old new retail model, and its management is very simple. , Just replace it when there are no gachas, unlike the doll machine to place dolls every day.
There is currently a blue ocean of gashapon machines, but many manufacturers are not very standardized:
From the point of view of its country of origin, Japan, people who like to play gashapon machines are still young people. This is because Japanese culture and payment methods have made gashapon machines enduring in Japan. The machine is designed to bring forth the new. The animation industry in Panyu District, Guangzhou has led manufacturers to have avant-garde ideas. Some are modified from machines such as claw machines, some are called gashapon machines (transliteration) and they are simply made into a gacha shape, and others are square. It's like a metal box like Fang, (you can go to the second-hand trading platform for reference), but this is all for the purpose of attracting users to make a deal, so let's talk about it first.
Now there are many new types of gashapon content derived from the gashapon machine. The original size was 6.5-7.5 diameter gashapon. Now there is a gashapon ball that is 10 cm. You can put lipstick and dolls. The lower end is a plastic toy. , There are many ways to play.
The current gastronomy machine market is facing the following problems:
☑ Trouble with currency exchange. In the case that the player has no coins or has finished casting coins, he needs to use paper money or mobile payment to exchange coins on the currency exchange machine. The increase in the difficulty of currency exchange may lose some consumers. For operators, while increasing the cost of currency exchange machines, they also need to count a large number of coins and banknotes every day. The failure rate of coin acceptors and foreign currency cards are a headache and high maintenance costs.
☑ There is little innovation in gameplay. The current gashapon machine part uses the original claw machine gameplay. The small plush toy is packed into a 10cm transparent ball, which can not bring consumers a sense of freshness. It becomes very difficult to buy back again. Consumers do not stick to the machine. Sex, a machine has let go of a hundred gashapon balls, you don’t know what it turns out, it’s not worth the price of 10 yuan, which is equivalent to a one-time sale.
☑ The positioning of some machines is not clear, and young people rarely buy them because young people’s consumption is sensible, unlike children who are demanded by parents to coax their babies. Compared with Nissan’s IP, which is scarce and meaningful for collection, gashapon machines are mixed in batches. The words make players lack of confidence. The unchanging gameplay will make players retreat from the gashapon machine, or even stay away.
☑ The quality of the gashapon is low. Much of the concept is still stuck in the old concept of twisting a bouncy ball for one dollar. The gashapon machine is a container, and what's inside is the key. You have to pick up the goods according to the consumption level and age group of the venue. For example, the hero gashapon of boys also needs to take care of the cross-dressing princess gashapon of girls. In the era of high-quality consumption sovereignty, low-end gashapons are difficult to arouse people's desire for consumption. .
☑ The appearance is similar. The appearance of gashapon machines on the market is mostly made by the appearance design of claw machines. Another type of metal box is like a TV set. Because you can't see the gacha inside, you hesitate to be blinded in the drum, and there is no twist. The gacha sample display makes it difficult for consumers to pay for the transaction.
How to break through the pain points of the gashapon machine?
1. Use scan code payment to solve the problem of coin insertion
As mobile payment is popular in China, emerging startup companies also start from this entrance. E-Sale Cloud is the representative and Le Shao Yao, etc., from the refined multi-scenario operation of the gashapon machine to the operating performance selection of a variety of industries, the location of the gashapon machine, which machine and which warehouse, how many gachas are left, There are data to see how much it has been sold and which models are selling well this month, so that after accumulating a few cycles, you will know that those are selling well and those that need to be replaced, enabling mobile payment and background remote management functions.
You don’t need to stuff banknotes to exchange for game coins, simply scan the code to play. The payment module of E-Sale Cloud can generate a QR code for each warehouse of the gashapon machine in the background, and each warehouse is paid independently. Consumers can scan the QR code of this warehouse to generate one by scanning the QR code of this warehouse. Gachas, the money flows into the backend of the registered merchants, and it will be automatically credited the next day, which means that you can scan the QR code of the warehouse if you like the style of gacha.
The convenience of mobile payment and the smart cashless operation of the gashapon is very worry-free, and the maintenance cost is basically eliminated, because there are fewer coin-operator failures, the trouble of currency exchange, and the payment problem of consumer sovereignty. Now young people are I rarely bring cash, and the phone numbers have a weak perception of spending money. I don’t feel much about buying a gashapon for 20 yuan.
Using the mobile phone to manage the background can not only see the real-time turnover data, but also send you a message if the machine is abnormal. For the operator, the need is a popular background, and the improvement of operating efficiency can quickly expand the local market. It is possible to realize a large-scale unified management.
2. What types of genuine Gacha?
It is understood that the price of the motherland version of the gashapon on the market ranges from 0.3 to 2 yuan. There are so many plastic model toys and a finger-sized gashapon. Because they are afraid that the local consumers cannot afford it, they sell them. Gashapon, if it is a professional gashapon machine in a shopping mall, this kind of gashapon has become unpopular because of its grade. When the gashapon is opened, a smell of plastic floats. Such plastic toys are produced in Chenghai, which is said to be supported by the cat. .
Mid-to-high-end shopping malls and other locations make mid-to-high-end gashapons. Most of them are Nissan Bandai's IP or American Kid King, and some of the motherland version of the IP is good, genuine, with ornaments, Q version models, Dress-up, animal modeling, creativity, etc., can be purchased according to the crowd, the trendy genuine gashapon can satisfy all kinds of people.
3. Open up new venues
Because the mall is so big, some malls have settled in the gashapon machine and will not attract foreign investment. It is mainly for children's businesses. If you have contacts, you can talk to the local children's hospital because this gashapon machine can expand the hospital. Richness, and some non-profit models, are free for you. This is very rare. Most of them are based on the profit sharing model, which can be 30-40% of the turnover. If the locality is not easy to find a joint venture, it is also one of the ways out.
The development prospect of the gashapon machine
Each industry has several stages. The gashapon machine is in the rising period between the stable period, the rising period, the profit margin, and the full period. Just like the crane machine market seven or eight years ago, there is still a lot of room for market development. The operating scenarios of the gashapon machines are very rich. Each group of gashapon machines can be IoT terminals, because there is no need for personnel to be on duty, real-time data and remote management through mobile phones, and abnormalities and other performance reports, which can be maintained remotely and worry-free The convenient business model builds a leisure and entertainment IoT ecological chain.
