Gacha machine business to make money-clear goals and clear p
The business of gashapon machines is an underestimated industry, and it is also neglected, because most of the knowledge of gashapon machines only stays at the one-yuan bouncing ball at the entrance of the stationery store, and even your information about him on the Internet There are also very few introductions on operations. In the form of launching gashapon machines or opening a shop, the first consideration is the flow of capital. For example, in places where there is a lot of people flow in shopping malls, the commercial nature of shopping malls must be to understand human nature. There is not much difference between your gachas and the cashier counter in the supermarket. Why should I twist yours?
Therefore, the gashapon machine must be attracted where the article is written. It is manifested in high-quality, good-quality, genuine ip, scarce and collection labels, so that the flow of people passing by sees the gashapon machine and feels fresh, attractive, and they want to take such a cute gashapon machine as their own, (for details, please refer to Blind box) and then the payment is also very simple. I have never seen the gacha. If I think it is new and strange, I will try to twist one or give it to the child/girlfriend. There is a process for the gameplay and consumer operation psychology of the gashapon machine. .
High rents in shopping malls. Is there any way to reduce or exempt venue rental costs and reduce pressure or risk?
1. Generally good shopping malls are large-scale comprehensive shopping malls in the area. They are equipments such as foreign investment. The crane machine will give you a small place next to the crane machine. Most of the shopping malls will protect the business. This project will not attract foreign investment. For example, if the venue is rented for half a year, 10 gashapon machines can be placed in 2000 per month, 10 of which are 3 meters wide, 44 cm deep, and 1.35 meters high. The rent is 12,000 in half a year. For novice Xiaobai and the current market environment, not many people can really get it.
2. You need to change the way of cooperation with the site to the method of revenue sharing, so that it will be easier to talk with the site, and the site will also take the initiative to help assist in the operation of the equipment. The so-called rich earn everyone. If you go out of the venue, our machines and the gashapon, you can ensure the safety of the machine and the replacement of the gashapon. Generally, 3-7 points are divided into 30% of the turnover to the party who goes out of the venue.
If you are a shop owner:
Scan the code and use the gashapon machine to attract popular consumption and other items. Now we are talking about traffic monetization. For example, the gashapon machine in the milk tea shop, if you drink milk tea for more than 15 yuan, you can get a discount of 15 minus 3 yuan for the full price of the gashapon machine. As long as any gashapon machine can deduct 3 yuan, This is a lot of food and beverages that use the gashapon machine as a carrier to consume again, and the results are still good. It is silly to queue up for milk tea in a small milk tea shop, and there is a gashapon machine that can take advantage of the fragmented time. The background of the gashapon machine can generate discount coupons.
In the mall gashapon machine, I am most afraid of being deserted: we all like to get together and watch the excitement-maybe you think you don't like to get together, but herd mentality is the standard of public behavior, who has no curiosity?
Avoid the cold spot of our gashapon machine. We all like the excitement. According to the theory of the crowd, the cold spot is a very bad phenomenon. The light of the gashapon machine needs to be fully utilized at this time, and it can also be used in the gashapon machine. Bring samples on the top of the window. To make a gashapon machine, you need to bring it on display, because I don’t know what to twist out for me. With the reference of the sample, then I will definitely give you a whole gacha to someone I like. This needs to be flexible. Therefore, the gashapon machine must be attracted where the article is written. It is manifested in high-quality, good-quality, genuine ip, scarce and collection labels, so that the flow of people passing by sees the gashapon machine and feels fresh, attractive, and they want to take such a cute gashapon machine as their own, (for details, please refer to Blind box) and then the payment is also very simple. I have never seen the gacha. If I think it is new and strange, I will try to twist one or give it to the child/girlfriend. There is a process for the gameplay and consumer operation psychology of the gashapon machine. .
High rents in shopping malls. Is there any way to reduce or exempt venue rental costs and reduce pressure or risk?
1. Generally good shopping malls are large-scale comprehensive shopping malls in the area. They are equipments such as foreign investment. The crane machine will give you a small place next to the crane machine. Most of the shopping malls will protect the business. This project will not attract foreign investment. For example, if the venue is rented for half a year, 10 gashapon machines can be placed in 2000 per month, 10 of which are 3 meters wide, 44 cm deep, and 1.35 meters high. The rent is 12,000 in half a year. For novice Xiaobai and the current market environment, not many people can really get it.
2. You need to change the way of cooperation with the site to the method of revenue sharing, so that it will be easier to talk with the site, and the site will also take the initiative to help assist in the operation of the equipment. The so-called rich earn everyone. If you go out of the venue, our machines and the gashapon, you can ensure the safety of the machine and the replacement of the gashapon. Generally, 3-7 points are divided into 30% of the turnover to the party who goes out of the venue.
If you are a shop owner:
Scan the code and use the gashapon machine to attract popular consumption and other items. Now we are talking about traffic monetization. For example, the gashapon machine in the milk tea shop, if you drink milk tea for more than 15 yuan, you can get a discount of 15 minus 3 yuan for the full price of the gashapon machine. As long as any gashapon machine can deduct 3 yuan, This is a lot of food and beverages that use the gashapon machine as a carrier to consume again, and the results are still good. It is silly to queue up for milk tea in a small milk tea shop, and there is a gashapon machine that can take advantage of the fragmented time. The background of the gashapon machine can generate discount coupons.
In the mall gashapon machine, I am most afraid of being deserted: we all like to get together and watch the excitement-maybe you think you don't like to get together, but herd mentality is the standard of public behavior, who has no curiosity?
Avoid the cold spot of our gashapon machine. We all like the excitement. According to the theory of the crowd, the cold spot is a very bad phenomenon. The light of the gashapon machine needs to be fully utilized at this time, and it can also be used in the gashapon machine. Bring samples on the top of the window. To make a gashapon machine, you need to bring it on display, because I don’t know what to twist out for me. With the reference of the sample, then I will definitely give you a whole gacha to someone I like. This needs to be flexible.
Why make a gashapon machine?
(Because my predecessor was a crane machine project, the crane machine declined in March 2018. Why did it decline? Because of an agreement signed between China and the United States, I was still working for the largest crane machine company in the market at that time. This year the company lost 20 million yuan, the boss said at the end of the year meeting, this is still clear and clear)
Here I personally think that there are two reasons why the gashapon machine is favored:
1. The performance of the crane machine is declining. Now the entire market is buying and selling second-hand crane machines. If you make 50 yuan and sell the crane machines, you need a good project instead-similar to gashapon machines.
2. The gashapon machine is a real sales model. It has no routines. It is a mechanical gashapon mode. In Japan, the gashapon machine is coin-operated and twisted to produce a gacha. It is convenient for us to pay and we can pay on our mobile phone. , Using the principle of the Internet of Things to realize this technology, so there is no routine, suitable for consumption by rational people, the toy market for young children is huge, and it is also suitable for putting on the gashapon machine.
The first step to invest in a gashapon machine is to find a place-mainly in shopping malls, where people flow and consumption purposes are clear.
Whether this gashapon machine can be built for you depends on whether your local market is blank. Therefore, the first step is to examine the market.
According to the customer’s site, we have done an assessment:
Features of high-quality spots: large flow of people, more young children, high consumption, and better stay time.
Specific: the aisles of high-end shopping malls, high-quality scenic spots and museums and other specific places, followed by high-end children's entertainment / dining floors, and finally a good location in the children's playground.
The pediatric department of public children’s hospitals and tertiary hospitals, private ones can be good, and children’s parks can also be tried. The above points are basically the investment payback period is relatively short, there are many other points that can be invested, but the investment payback period is slightly longer
The so-called inspection of the market is to look at these places in turn, whether anyone is doing it now, whether the flow of people is large, and whether the venue is rented out.
If someone has already done it, it will be more difficult, because whoever occupies this place, the mall will not attract foreign investment, even if my claw machine is not good, I will remove the two positions of the gashapon machine or switch to the gashapon machine, you There is no way for me, the mall will protect me. In many cities, some people specifically look for such a place to do an industry called: multi-point operation-a mobile phone can manage hundreds of machines. In Hangzhou, a customer professionally looked for it at the Children's Hospital, which was open 24 hours a day.
