After analyzing the development trend of the gashapon machine and the booming market of gashapon machine, how should operators share a slice of the cake in the gashapon machine market? Let's listen to the views of Wang Chengjun, who has been operating in the market for 6 years:
From the perspective of the operation of the traditional gashapon machine, the first step is to find a venue. The typical unmanned display of the location of the gashapon machine is the shopping mall. The main pedestrian walkways, entrances, escalators, restaurants and food streets are all good choices. Regarding the venue, there are several small insights, the difficulty decreases in order.
Because doing business is like this, it is easy to do a lot of bees to do it, in the end, everyone does not make money principle, you need to sign an agreement, and some shopping malls are self-contained, with this project, no foreign investment, exclusive agreement can be in the contract Where to join, so as to prevent competitors from entering the market, this return is good, and guarantee that this place will be your magic weapon in the next few years.
One place has two locations: a mall has both downstairs and upstairs. Usually, this mall has a good flow of people. It can be taken together at two locations. Generally, there will be discounts. If both places are won, then there will be one less competitor. By the way, there is really no way to get the downstairs, because the downstairs can be cut off.
Shopping malls spend money renting space is actually spending money to sell traffic, choose a good location, the revenue effect will be very different. During the operation of the gashapon machine, the advantages of the gashapon machine need to be used. In the top window, the gacha needs to be placed on the pendulum to increase trust. The lighting function of the gashapon machine is the result of a lot of experiments. The flashing lights are hinting to you that there is a fun and entertaining thing here. It will be cold in the face of no lighting. Once the cold is out, a lot of time is wasted. The lighting of the gashapon machine can avoid this situation in time, and The lighting can also be adjusted freely, you like the color flashing, and when you gather together, you will be watching.
The other is the convenience and convenience of mobile payment. Now people like simplicity. Just take a mobile phone when you go out, and rely on a mobile phone for clothing, food, housing, and transportation. Scanning the gashapon machine is the reform of the retail format. In the era of consumer sovereignty, do gachas. The machine must scan the code. Coin-operated twisters are not recommended except for special activities such as activity requirements. There will be coin-operator failures, foreign currency or card currency, which can only be solved by going to the venue.
