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Let the kids go crazy on the profit-making business

Let the kids go crazy on the profit-making business

The protagonist of Gacha is always a child:
  Every child's favorite thing is to go shopping with his parents on Saturday and Sunday. The son of the gashapon machine in the mall sees that he is going to make trouble and ask for an gacha. Code to give him the joy of coming out to open the gacha, every gashapon machine seems to become a lighthouse, the flashing lights of the gashapon machine can always attract children, and I am willing to visit the mall with my parents. The most wonderful thing, I initially listened to my son The idea is this.
 
  Dad, can I get a gacha? There are new models of that twister. Although the home is full of toys of all kinds, those who are obsessed with twisters and who like all kinds of anime and game characters have reached the point of poisoning. He likes collection and personal desire for possession. Collecting dozens of superman can say the name of each superman, I don’t know where he learned is really surprising, and later asked about the exchange of classmates and the popularization of superman cards in the school canteen, can say 50 different superman The name shows that children are almost crazy about this cartoon character.



Covering of the crowd of gashapons:
 
   The gashapon toy machine is a very popular unmanned display business model in Japan. You can see such cheap toy plastic gachas at the cash register in the domestic supermarket. The Japanese are valuable collectibles. Not the same, many gashapons are made of high-grade PVC plastic and contain high-quality toys, such as carefully drawn anime characters. The price of the machine varies depending on internal items (200 to 500 yen, equivalent to 10-40 yuan).
 
   Gashapons come in various sizes and styles, ranging from children to adults. One style has several series of mixed batches. If you want to collect all of this section, you need to twist it, and each time it comes out is different. For operators This is happy to see. We just limited them all and found something we wanted to collect. Some of them are cute, scarce and other elements, and some are just crazy (such as Long live my king, Gundam).

吾王万岁扭蛋
(Long live my goddess-cute to attract girls)

高达扭蛋
(Gundam Gacha-Attracting Boys)


Lily wants to collect all 6 cross-dressing princesses. Each play requires 20 yuan. After spending 220 yuan, she finally collected 6 of them, 11 of which are duplicates.
 
They are honestly making great souvenirs because they are small and light. Compared to the time to go to Naughty Castle, it is 30 yuan, 20 yuan. There is also a commemorative meaning. This is the choice of many parents, and the children are too Happy!

变装公主扭蛋
扭蛋机扭蛋
(Transfiguration Princess Gacha-Attracting Girls)

扭蛋机扭蛋
(Heroes Decoration-Attract Boys)


You can find everything from keychains, ornaments, cartoon Q version, cute kittens, and even villains to yoga poses from the twisted gashapon machine. The variety is endless, and many are not just for children.
 
 
  In particular, anime fans are very happy to find their favorite characters, such as cute phone bands or figurines, which have very little money and have exciting surprise elements. The high quality and creative diversity of these gashapon toys make them from cute heads to real souvenirs and collectibles, which is a true "Only in Japan" thing to try at least once. Our company talked with Bandai, one of the largest toy manufacturers in Japan, to discuss the past, present and future of the popular gashapon machine.
 
 
The history of the gashapon machine:
 
  Bandai is powerful in the toy market abroad because it focuses on popular characters such as Kamen Rider, Doraemon, and Gundam. Mr. Honda, who is responsible for the planning and development of Bandai gashapons, introduced us to the history of gashapon machines until now.
 
The gashapon toy is included in the gashapon machine precisely because of their name. "But, therefore, the toys must be small. We think that if we use Gacha as part of our role, we will also be able to make bigger toys," Mr. Honda explained. In order to get rid of the idea that gashapon toys are small, and to "surprise everyone", series such as Iron Flying Dragon and Crossdresser Princess, Manekineko Lucky Cats and EXCEED MODEL ZAKU HEAD were created.

钢铁飞龙扭蛋

(Steel flying dragon twisted gacha-the twisted gacha shell is the head-open the shell body inside the twisted gacha, combined to reach a superman of 12 cm high)
 
  Bandai started selling toy toys in 1977 and celebrated its 40th anniversary in 2017. At that time, the company was a true pioneer of the character toy, and occupied the market with 100 yen per toy. Nowadays, this seems to be very cheap, but at that time, a gashapon was usually sold for about 20 yen, so the special nature of the character toy was immediately visible. The One series really left its mark and further established that Bandai’s character toy player is a muscle man (“muscle man”). The Eraser series was launched in 1983 and was lovingly called Kinkeshi, which was sold in just four years. 180 million erasers. After this prosperity, Bandai has been focusing on character toy toys, and by the 1990s, its quality had improved to the point where even adults (mainly men) began to notice these little things. Recently, gashapon toys have also been widely welcomed by women and international tourists-these two groups are responsible for the new gashapon toy boom.
 
  Mr. Honda said: "It looks important in reality whether it looks fresh." Contrary to conventional toys, when you put a coin in a twister, you don't know what you will get. Its uniqueness and influence make you think "this look It’s great, I need this!” Very important. “Everyone agrees that if toys don’t have a certain advantage, they will eventually look exactly the same. They become boring. To make people want a toy toy, it needs It is different from other toys and has a fresh uniqueness.” Therefore, there is little discussion about new ideas within the team. Instead, they are mostly done separately.


(Picture taken from the Internet)
 
  The main difficulty of this process is to find a balance between the realization of ideas and price and quality. Toy gashapons are known for their very cheap prices-but this also means that it is necessary to realize an interesting idea at a very small price. Simply lowering the price won't help, because that would mean a decrease in quality, and therefore attractiveness. So, how to change the concept and adapt it to the normal price range while maintaining product quality and attractiveness? We were told that this is the most difficult part of the toy making process.
 
The Gundam Zakutou toy series is very popular among the international audience. "This series took a long time to develop and it was really exhausting. "I think it's really easy to round it, but it's actually quite difficult. Halfway through, I thought "Uh, I shouldn't have started", Mr. Honda said with a smile. Obviously, there are many attempts to turn the steel bullet into a round gashapon shape. This is also an example of a project that has been going on for ten years! At that time, the price range did not match, and this idea could never be realized, so it was shelved. But after all this time, the Exceed Model Zaku Head series finally made the gashapon machine hot! "Thank you all for making it a hot product and paying back all the pain!"

扭蛋机扎古扭蛋


Toy Toy Trend: What's Hot Now?
 
Even today, Anpanman is still the favorite of Japanese children. Kamen Rider, Sendai (a superhero in Japanese fancy dress), Superman, PreCure and Dragon Ball are also popular. For a long time, Gashapon is closely connected with children and adult men. Therefore, the problem of how to target adult women is a realistic problem.
However, since the iconic Sailor Moon series celebrates its 20th anniversary, this problem can be solved quite successfully. Since 2018, Gashapon also has its own Disney product lineup, which has become an interesting and unique way of surprise for more and more audiences.
 
There are many application scenarios for the body of the gashapon machine:
 
The floor area of ​​one twisted gashapon machine is 0.12 square meters, and the width of 5 two-layer twisted gashapon machines is 1.5 meters, the depth is 44.5 cm, and the height is 1.35 meters. A combination of single and multiple units can be used according to the size of the place. Mobile phone management The popularity of unmanned management and back-end scanning has made the gashapon machine gradually rise steadily in China. Now the gashapon machine is similar to the state of the doll machine seven or eight years ago. Whoever occupies the place and quickly spreads the goods to occupy the commercial aisle takes the lead Opportunity, because the mall will protect the merchants from foreign investment, the same is true for the catering business. The advantage of the twisted gashapon machine is that different gachas can be used according to the local flow, such as the level of consumption, the choice of low and high prices, and the cheap and expensive choice. The consumer group is young or children. Children are also subdivided into boys and girls. select.
 
The unmanned operation of the gashapon machine is no longer as rigid as the doll machine. The favorite premium gashapons can be twisted out in the gashapon machine. The main consumer groups face children account for 70%, so there are also customers who specialize in only children's hospitals. Fire or the format of a children’s park, you can do whatever you think of the format of the children. Specifically, there is a place for children to stay, and the consumption is high. Because the consumption of children is irrational, children see the trick Crying and making trouble if you want a toy, you can't coax the child for 10 yuan. It is also for entertainment and consumption. The gashapon machine has become more affordable. This is what many parents are willing to do. It is better than going to a naughty castle or a child. Is the consumption of video games expensive?