2X Turnover-Hammering Machine Event Planning Halloween
The planning of the Halloween holiday twister event program is mainly to use the festive atmosphere to drive the marketing effect so that the twister you operate can achieve unexpected and unexpected turnover. The proper combination of festival and twister marketing can reduce the purpose of marketing and let Consumers ignore consumption in a happy atmosphere and care more about the function of consumption. A good event marketing should be to let consumers not realize the obvious purpose of the business. Of course, we don’t say any routines such as feedback and gratitude. The core is to make consumers feel fun, exciting, interesting, and willing to pay. Come and play, it's just a word to play the money machine, "value"!
After focusing on the introduction, let's take an example of how to use Halloween as a twisting machine activity plan to drive the increase in turnover consumption, so that Halloween and the twisting machine function can be fully combined. Our self-operated point is like this to engage in holiday activities.
First of all, in Guangzhou, the most attractive Halloween event and the most wanted place to go to Halloween is of course the Chimelong Amusement Park. Chimelong has always been the favorite place for Guangzhou people to spend Halloween because of its professional and rich holiday activities. See here , Do you think we will cooperate with Chimelong to make a big battle cross-enterprise activity plan, um... this is really beautiful, but... we don’t need this, no fee These high costs can achieve the same effect, as long as you can change the way, you can use it.
So we did it this way, set Chimelong tickets as the grand prize of our event, and used the popular way of fans to collect cards to win prizes (that is, put the card inside the gacha shell of the gashapon machine, the gashapon came out , Collect the corresponding cards to get rewards), and then come to a Christmas card collection event to win tickets, which not only can take advantage of the heat brought by Chimelong tickets, the commonly used card collection method also allows fans to be more natural Accepted, so as to weaken the sense of utilitarian marketing when the festival is over. Consumers’ psychological feeling is to send tickets. When playing the game, there is an opportunity to collect cards. This is also the biggest advantage of using the game. The cost of the consumer is constant, and the event gift is indeed a surprise. Moreover, the gashapon machine itself is also a satisfying entertainment experience, so it is happy + surprise. The gashapon game machine is an entertainment industry. The main thing for entertainment is the pleasure of experience. Grasping this, marketing activities can be targeted.
In addition to using the grand prize of the Chimelong ticket as the main gimmick of the event, the format of the card collection of the gashapon machine should also be set up. For Halloween card gathering activities, we select some good-priced gashapon on the cards. Collecting the corresponding gashapons on the card will not only win the grand prize, but also get this gashapon. Doing so can not only use holiday events to promote gashapon styles , It can also bring a festive atmosphere to the whole event and enhance the fun of the event.
At the same time, in addition to a small amount of Chimelong tickets, there are more Halloween makeup opportunities. Please use a makeup artist to not only control the cost, but also use the resources relatively large. Makeup increases parent-child shooting to encourage children to brave, children play When you get up, you can achieve your goal. You can take a picture in the store and then share it with the fan group or go to the store area. This kind of technique is combined with your own conditions. If the mall where the gastronomy machine store is also engaged in Halloween activities, then This prize is really great.
The final point of the event is the setting of the card collection venue. The number of venues depends on the cost budget and the effect you want to achieve. If you want to engage in a large-scale event, you will need to place more cards and more prizes. But at the same time, the effect feedback of the activity will be relatively active, and the marketing effect will be better. Our self-operated gashapon machine event planning-Halloween event has set up nearly 10 event card collection venues, and at the same time, prizes are encouraged to encourage consumers to check in the circle of friends to expand the influence of the event.
This gashapon game event planning Halloween event can bring better-than-expected performance results, with performance surpassing double growth in the month. The more successful marketing case is worthy of reference for all franchisees and customers who open twisted gashapon machine shops. If customers are interested in the event, please come to consult the event details. Extracurricular words: You have to watch this event to make a difference. Our holiday table has been very good for more than a year, and you can use this as a reference.
Contact:Mr Wen
Mobile:15360516615
Tel:可复制手机加我微信
Email:gashapon@qq.com
Add:No. 501, Shixin Road, Panyu District, Guangzhou